Cymbiotika
Subscription-first DTC overhaul: PDP science system, quiz funnel and retention engine for a premium supplement brand.
Where the business was leaking revenue.
Cymbiotika had a science-led product and a loyal community, but the storefront didn't carry the brand's clinical authority. The PDP didn't explain liposomal absorption in plain language, the subscribe path competed with one-time purchase, and the quiz funnel didn't route customers to the right protocol. Paid spend was scaling but on-site conversion and subscriber mix capped LTV.
How ConverX approached the problem.
Rebuild the PDP around the science story — absorption, sourcing, third-party testing — and make subscribe-and-save the obvious path. Re-architect the wellness quiz to route by health goal into a curated protocol, then layer a protocol-based lifecycle program that drives refill cadence and cross-protocol expansion.
Every lever we pulled.
The measurable shift.
Outcomes that compound.
"ConverX rebuilt our storefront around the science and the subscriber. Fourteen months in, subscribers drive the majority of revenue and our paid efficiency finally compounds."
Tools we used to scale.
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