All case studies
Case study
Little Giraffe
Premium PDP system and bundle architecture for a heritage brand.
Industry
Heritage / Baby & Home
Engagement
9 months
Headline
+34% Average Order Value
The Challenge
Where the business was leaking revenue.
Little Giraffe had a heritage brand and a loyal gifting customer, but the site treated every SKU equally. There was no gifting journey, no bundle logic for layette buyers, and the PDP read like a wholesale catalogue. AOV plateaued because the easiest path was always the single blanket.
No Gifting Journey
Gift buyers had no curated path.
Flat Catalogue PDP
Read like wholesale, not heritage.
No Bundles
Layette buyers couldn't bundle.
Weak Cross-Sell
Cart had no related products.
AOV Plateau
Single-blanket ceiling.
Our Strategy
How ConverX approached the problem.
Position Little Giraffe as the considered gift purchase for new parents. Build a curated gifting journey, a layette bundle builder, and a PDP system that earns the heritage premium — fabric story, craftsmanship detail, gifting upsell at every step.
What We Changed
Every lever we pulled.
Heritage-grade PDP system with fabric + craft story
Curated Gifting hub with milestone-based collections
Layette Bundle Builder with tiered savings
Cart cross-sell engine (gift wrap, card, complementary SKU)
Gift messaging + scheduled delivery at checkout
Klaviyo flows segmented by gifter vs end-user
Loyalty program for repeat gift buyers
Before vs After
The measurable shift.
Metric
Before
After
Average Order Value
$78
$105
Monthly Revenue
$260K
$444K
Conversion Rate
1.9%
2.4%
Gift Bundles per Order
0.2
0.9
Results
Outcomes that compound.
+0%
AOV Growth
+0%
Revenue Growth
+0%
Conversion Lift
+0%
Retention Growth
"ConverX understood we weren't selling blankets — we were selling the first gift a family receives. The bundle and gifting journey changed our entire AOV curve."
Ecommerce Director — Little Giraffe
Technology Stack
Tools we used to scale.
Shopify Plus
Klaviyo
Yotpo
Hotjar
GA4
Meta
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