All case studies
Case study

Nara Health

Retention engine and PDP system built for a clinically-positioned wellness brand.

Industry
Premium Wellness
Engagement
8 months
Headline
+82% Returning Customers
Nara Health
The Challenge

Where the business was leaking revenue.

Nara had a clinically credible product and strong organic press, but the site read like a startup landing page. The PDP didn't carry the clinical evidence, customers couldn't tell which SKU to start with, and there was zero post-purchase education — so repeat purchase relied on memory, not flow.

Missing Clinical Story
Studies hidden in footer links.
SKU Confusion
No guidance on where to start.
Weak Post-Purchase
No education or routine flow.
Flat LTV
Customers bought once, drifted.
Slow Mobile PDP
3.8s LCP on iPhone.
Our Strategy

How ConverX approached the problem.

Build a premium wellness PDP system that earns trust above the fold — clinical evidence, dosage clarity, founder context — and design a post-purchase education series that turns first-time buyers into routine users. Layer a tiered loyalty + referral program for the existing high-affinity base.

What We Changed

Every lever we pulled.

PDP system rebuild — clinical evidence + dosage clarity
Routine Builder onboarding quiz
Post-purchase education series (email + SMS)
Tiered loyalty program with referral mechanics
Account portal with refill cadence + skip/swap
Pagespeed optimisation — mobile LCP under 2s
Review + UGC system surfaced on PDP and home
Before vs After

The measurable shift.

Metric
Before
After
Returning Customer Rate
21%
38%
Customer LTV
$112
$158
Conversion Rate
2.1%
2.5%
Mobile LCP
3.8s
1.9s
Results

Outcomes that compound.

+0%
Retention Growth
+0%
LTV Growth
+0%
Conversion Lift
+0%
Revenue Growth
"ConverX understood that wellness customers buy on trust, not novelty. The new PDP and routine system gave us a retention curve that finally matches our product."
Founder — Nara Health
Technology Stack

Tools we used to scale.

Shopify Plus
Klaviyo
Postscript
Yotpo
Hotjar
GA4
Want similar results?

Let's build your growth engine.

A free 30-minute growth audit. We'll show you where your store is leaking revenue and exactly how to fix it.