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Case study

Tryfum

Funnel + checkout rebuild that unlocked compounding paid media efficiency.

Industry
Lifestyle / Wellness
Engagement
7 months
Headline
+48% Conversion Rate
Tryfum
The Challenge

Where the business was leaking revenue.

Tryfum was running heavy Meta spend into a slow landing page and a 3-step checkout that hemorrhaged sessions on mobile. The hero didn't communicate the product category in under three seconds, so first-time visitors bounced before scrolling. Paid CAC kept climbing because the on-site funnel wasn't pulling its weight.

Slow Landing Page
3.6s LCP killed paid traffic.
Confused Hero
Category unclear in first scroll.
Heavy Checkout
3 steps, 11 fields, mobile pain.
No Bundle Logic
Single-pack AOV ceiling.
Rising CAC
Paid spend outrunning on-site CR.
Our Strategy

How ConverX approached the problem.

Strip the funnel down to its conversion-critical layer: paid-traffic-optimised landing pages mapped to ad creative, a 2-step Shop Pay express checkout, and a bundle architecture that lifts AOV without breaking the value perception. Then run a tight CRO sprint cycle aimed at paid-traffic LTV.

What We Changed

Every lever we pulled.

Paid-traffic landing pages mapped 1:1 to top ad creative
2-step Shop Pay express checkout
Multi-pack bundle architecture with anchor pricing
Pagespeed pass — LCP under 1.7s on mobile
Heatmap-driven hero rebuild for category clarity
Cart upsell + free-shipping threshold
Weekly CRO sprint tied to MER reporting
Before vs After

The measurable shift.

Metric
Before
After
Conversion Rate
2.4%
3.6%
Mobile LCP
3.6s
1.7s
Average Order Value
$38
$54
Blended CAC
$31
$21
Results

Outcomes that compound.

+0%
Conversion Lift
+0%
Revenue Growth
+0%
AOV Growth
+0%
Retention Growth
"Same ad accounts, same creative, completely different economics. ConverX rebuilt the on-site funnel so our paid media could finally compound."
Head of Growth — Tryfum
Technology Stack

Tools we used to scale.

Shopify Plus
Klaviyo
Triple Whale
Hotjar
GA4
Meta
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